The team

This is our core team, but we regularly work with freelance designers, animators, film makers and set designers as well as a digital specialists in VR and AR. 

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Karen Fardell

Spring Group founder Karen, has been winning great coverage for clients for over 20 years, working with amazing people in a wide range of sectors including home interest and property, IT, financial, medical, charities and sponsorship.

Karen set up the UK’s first “virtual” PR agency in the 90s, using the Internet to offer big agency service and experience for a fraction of big agency prices, and her passion for innovation continues today.

A unique idea for a new service led to a Design Council scholarship to Cass Business School, where she recently graduated with a Masters in Innovation, Creativity and Leadership. She’s now delighted to offer an innovation capability to The Spring Group’s portfolio of services, enabling clients to develop exciting products and services that boost their businesses and generate great coverage.



Penny Randall

Spring Group writer Penny has almost 30 years' experience in written communications, from journalism and business magazine editing to PR and copywriting...with a couple of novels thrown in for good measure!

Penny and Karen have worked together for over ten years, delivering fantastic results for B2C and B2B clients across a wide range of media. 



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Deborah Randall

Spring Group designer Deborah has been making businesses look great, feel fabulous, and communicate their messages through visual and experiential media for 25 years.

With an impressive track record, including experience at world class agencies such as Saatchi and Saatchi, Imagination and Fitch, quite simply, there is nothing Deb can't do.

We are awed by her talent. And we hope you will be too.